Sustainability & Energy Myths and Facts: 5 Misconceptions About Clean Energy

FlexiDAO
4 min readMar 4, 2021

The clean energy sector still suffers from several myths and misconceptions, a few even coming from the highest levels of government. In this article, we debunk some of the most common myths which affect the energy and sustainability sector.

The clean energy sector is still a relatively new industry even though the first wind turbines and solar panels were installed decades ago. The sector has long fought energy misconceptions and myths due to its threat to the existence and profitability of the fossil fuel sector. We’re slowly becoming more educated on clean energy and sustainability but some misconceptions still hinder the market and ultimately, our fight against climate change. In this post, we describe five common sustainability and energy myths we see in the industry — and debunk them, once and for all!

Myth 1 — All green energy certificates have the same environmental impact

In Europe, Energy Attribute Certificates (EACs) are known as Guarantees of Origin (GO). Each certificate provides buyers the right to claim the use of 1 MWh of carbon free energy upon cancellation. While the development of the market has made it easier for companies to access renewable energy, it isn’t without its issues. One of main issues is that there is poor transparency available to companies regarding the quality of specific certificates. Therefore, it’s very difficult for buyers to understand the impact of their purchase and in some cases, they’ll assume that there is no difference between GO’s.

Unfortunately, this isn’t the case. Some GO’s will be more environmentally impactful than others. In a perfect market, efficient market pricing would reflect the differences between higher and lower quality GO’s but as certificate transparency is poor, it’s difficult for buyers to understand what is a fair price to pay. One of the well known issues in the market is that there is an overabundance of Norwegian and Alpine Hydro GO’s issued in the market. Buying these GO’s has little impact on global climate goals as the majority of these plants were constructed decades ago, don’t need financial support, and won’t incentivize further renewable investment. The graph shows the dominance that Hydro GO’s have in the market.

Source: AIB Annual Report 2019

It’s clear that the GO market has potential but it needs to be more transparent and companies need more information on the true impact of what they’re buying. Each GO is different and its quality will depend on a number of factors including its type, location, and its synchronicity with a buyer’s energy consumption. For more insight into this topic, check out this article, How Can Corporates Ensure a More Impactful Renewable Energy Procurement.

Myth 2 — When corporates claim to achieve 100% Renewable Energy, the electricity they use is zero carbon

The demand for green electricity has grown significantly in recent years. Energy Attribute Certificates (EACs) make up a big part of this demand and are a go-to source for many companies to offset carbon related to the use of electricity for Scope 2 emissions.

Buying renewable energy certificates is recognised by the GHG Protocol as a mechanism to report zero emissions for Scope 2 reporting. This is a pure administrative and accounting layer. However, the purchase alone won’t make a company’s power usage physically zero carbon, since that will depend on what is happening in the grid. This means that even if current sustainability reporting standards allow a company that purchases 100% renewable energy certificates to state their annual carbon emissions from electricity as zero, it unfortunately doesn’t take into account the reality of how the electricity system operates.

Take an example of a company which operates 24/7, 365 days a year. If this company were to purchase 10,000 MWh of solar certificates to offset 10,000 MWh of annual electricity consumption, they could report electricity carbon as zero. However, the majority of the solar certificates will be produced in summer and won’t match the company’s consumption profile. During winter, it’s very likely the company will be relying on fossil fuel or nuclear power to run its operations.

Thankfully, there are new ways to increase the carbon impact of renewable energy purchasing. This is why the “Energy Tag” initiative was created. The initiative will make renewable energy purchasing more true to life i.e. energy certificates will be hourly matched to the consumption profile of a company. With this approach, a company can truly say that they rely on renewable energy at any given moment.

Myth 3 — Buying Carbon Offsets will eliminate my company’s carbon emissions

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FlexiDAO

FlexiDAO is a software provider in the energy sector aiming to accelerate the transition toward a decabornised world, leveraging on blockchain applications.